When you are creating your brand video, you should keep in mind that they should be accomplishing the following criteria: Leaves an impression. Even if you are going for humor or just sharing a statement from the CEO, the video should emphasize your branding instead of hiding it behind an informative overload. Motivates people. Your consumers should either […]

Video is often the fastest, most emotive and compelling tool for brand engagement. The demand for video is increasing, in a recent poll it was discovered that 75% of all mobile traffic was through video. Here is a helpful tip that has been deemed successful for creating an impactful brand video. Know Your Audiences and Their Devices One marketing […]

We have seen video grow exponentially in the last several years to the level that companies are moving away from the written word advertisement and are creating brand videos to engage with their audiences. A recent survey indicated that 80% of large companies say brand videos improve business-to-consumer (b2c) sells. Companies are starting to notice that […]