When you are creating your brand video, you should keep in mind that they should be accomplishing the following criteria:
- Leaves an impression. Even if you are going for humor or just sharing a statement from the CEO, the video should emphasize your branding instead of hiding it behind an informative overload.
- Motivates people. Your consumers should either want to learn more or be ready to hit the purchase button, and not exclusively just because of how great the product is, but what your brand is, too.
- Provides some sort of emotional value. Having an emotional payoff from watching can help create that long-lasting impression.
- Have clear call outs to your business. If you create a video that does not talk about your business directly because you are focused on your mission statement, make sure that you tie your business into the video, by explaining how it relates to you. This is an important step that a shocking number of companies leave out.
In conclusion, a brand videos can help you to better define and explain your company in a viral way, this video should be created to design and help you stand apart from all the competition. They offer exceptional opportunities to make a lasting impression on your target audience, so feel free to take the advice that was laid out for you above and apply them to your own campaigns.