The Growth of Brand Video

We have seen video grow exponentially in the last several years to the level that companies are moving away from the written word advertisement and are creating brand videos to engage with their audiences.

A recent survey indicated that 80% of large companies say brand videos improve business-to-consumer (b2c) sells. Companies are starting to notice that consumers are much more engaged and retain more information when viewing a video, ultimately leading to a future purchase. 

Here are 5 reasons why you should consider creating a Brand Video.

1. Reach More Potential Customers
Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to elicit a similar reaction. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.

2. Convey More Information in Less Time

Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you are conveying to them. This results in not only more information being conveyed but an emotional quality that is near impossible to match in the written word.

3. Search Engines Loves Video

Search Engines are designed to get the most relevant information to the user, the more informative Google or Bing deems the information or content, the more likely it is going to put it further up the user’s search results.

4. Stand Out From Crowd

Currently, 71% of major companies plan to increase their video marketing budget. As a small business you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh. This will most likely create a favorable and lasting impression.

5. What Are You Waiting For?

Not only does a solid brand video act as a means to distill your message, it is also a statement to all those potential customers out there about how you are aligned with them and that you are the solution they have been searching for.

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